RightClick

CHALLENGE: RightClick, a boutique IT recruitment agency, desired to leverage their network and expertise by offering cloud consultancy services alongside talent acquisition. However, bridging the gap between recruiting talent and cloud consulting was crucial to attract new clients.

SOLUTION: Develop a brand strategy that positions RightClick's expansion into cloud consulting as a natural evolution – a seamless extension due to their existing network of IT professionals.

MY ROLE:

• Brand Strategy: Crafted messaging that emphasized RightClick's deep understanding of the IT landscape, making them uniquely qualified to guide clients in both talent acquisition and cloud migration.

• Sales Deck Development: Coordinated the creation of a compelling sales deck that showcased RightClick's integrated approach to cloud success.

IMPACT: The unified brand strategy emphasized RightClick's ability to provide a holistic solution. Imagine:

• Expert Talent: They recruit the best IT professionals who understand cloud technologies.

• Bespoke Teams: They build custom teams tailored to your specific cloud migration needs.

• Proven Approach: Their established expertise ensures a smooth and successful transition.

By showcasing their comprehensive capabilities, RightClick effectively closed the gap for potential clients seeking both expert talent and cloud consultancy.