Repipe Specialists

CHALLENGE: Following a private equity acquisition, Repipe Specialists, a national leader in repiping services, lacked a cohesive brand identity and marketing materials.

SOLUTION: Develop a streamlined brand and marketing strategy to effectively communicate their expertise to a wider audience.

MY ROLE:

• Consumer Research: Conducted in-depth interviews to understand consumer concerns and perceptions about whole-home repiping.

• Brand Strategy: Developed a brand strategy that emphasizes Repipe Specialists' expertise, minimizes disruption fears, and highlights their national reach with a local touch.

• TV Commercial Development: Ideated and tested TV commercial concepts featuring "Pete the Plumber" as a relatable character representing the company.

• Production Management: Created a production book and reviewed rehearsals to ensure a high-quality TV commercial that effectively communicated the brand message.

IMPACT: The new brand strategy and marketing materials addressed consumer concerns, established a strong brand identity, and positioned Repipe Specialists for continued growth.