Aimovig

CHALLENGE: In 2020, just before the pandemic, we were scheduled to film two national TV commercials for Aimovig, a migraine medication. With the onset of the pandemic and subsequent lockdown, we faced the challenge of safely creating these commercials.

SOLUTION: We developed new concepts using stock footage to create the commercials while adhering to pandemic restrictions.

MY ROLE: 

• Concept Development: Coordinated the development of new concepts and strategized storylines that utilized stock footage. 

• Client Management: Managed client expectations regarding the new production methodology and created flexible timelines for various scenarios. 

• Rights Coordination: Coordinated the acquisition of rights for stock footage, music, and voiceovers. 

• Compliance: Led legal and medical reviews to ensure compliance with FDA regulations. 

• Creative Testing: Managed creative testing of concepts to ensure the final product resonated with the target market.

• Media Coordination: Coordinated airtime with a media placement agency.

IMPACT: The innovative approach allowed us to produce high-quality commercials during the lockdown, ensuring Aimovig’s marketing efforts continued effectively despite the pandemic.